Salim Mukaddam

Salim Mukaddam

General Manager and Vice President of Central and Eastern Europe (CEE), BBC Worldwide

Salim Mukaddam is responsible for Content, Formats and Channels Sales for BBC Worldwide across CEE. More widely, he also plays a key role in BBC Worldwide’s management team for the CEMA region. His former role was Director, Music in the Content division at the BBC’s commercial arm.

Having trained and qualified as an Intellectual Property Lawyer at international commercial law firm Nabarro, Mukaddam joined the Internet, Interactive and Music division of BBC Worldwide in 2005. He then progressed to take over the international radio sales business, BBC Radio International in 2007.

In his previous role he led BBC Worldwide to become the market leader in Music Television distribution, acquiring rights from artists such as Adele, Beyonce and Foo Fighters and bringing events including the BRIT Awards and Glastonbury Festival to the distributor’s catalogue. Mukaddam was also awarded an MBA from Henley Business School in 2014.