WEDNESDAY | JUNE 14th, 2017 - 11:30 - 12:15

Consumers are always right. Even when their demands are starting to get bigger, because of all the options they have, consumers are becoming spoiled and asking for even more. Companies are under a lot of pressure because they constantly have to invent something new. How are companies dealing with consumers' expectations? Which methods do they use to get new and innovative ideas all the time? Will the majority of companies manage to adapt to all those expectations?