CHASING THE AUDIENCE: CAN LOCAL PRODUCTION MAKE A DIFFERENCE?

WEDNESDAY | JUNE 13th, 2018, 15:45 – 16:30

We have never had this much content and so many channels as today. Free-To-Air channels are still among the most popular, but are challenged with the task of keeping viewers. Can this be achieved with an increase in local production and its content? Does local production hold the power to attract viewers and bond them with FTA channels? Discover the position of the biggest FTA players in the CEE region.